AI is Changing Everything. Adapt or Get Left Behind.
These two former Leo Burnett marketers once crisscrossed the country, crafting TV commercials that shaped brands.Now, they’re navigating a different frontier—one where AI is rewriting the rules of marketing, business, and creative work.Follow their journey as they reinvent their careers, challenge the status quo, and uncover what it takes to thrive in the AI era.New episodes monthly.
Meet David Brot; The Senior Marketing Expert Who's Grabbing AI by the Horns
David Brot is a marketing expert with over 30 years of experience shaping advertising, e-commerce, and social media strategies for some of the world’s biggest brands. He’s worked with giants like Allstate, AT&T, Intel, and McDonald’s, creating campaigns that don’t just grab attention—they stick.One of his proudest achievements? Playing a key role in Allstate’s iconic Mayhem campaign, which turned insurance advertising on its head with its bold, hilarious take on everyday disasters. David thrives on blending creativity with strategy, always staying ahead of the curve to keep brands relevant and engaging in an ever-changing digital landscape.As the founder of Brot Marketing Services, David brings his big-brand experience and passion for storytelling to businesses that want to stand out. He’s also a professor at Loyola University Chicago’s Quinlan School of Business, where he shares his expertise with the next generation of marketers. Whether he’s helping a company refine its brand voice, launch a killer campaign, or navigate the digital world, David’s energy, expertise, and love for big ideas ensure one thing—results that don’t just move the needle but break the dial. In his spare time, he travels the globe with his wife, Ilene, visiting their adult children and soaking in new experiences along the way.
Meet Bill Colbert: The AI-Native Marketer Who Won’t Let You Get Replaced
Bill Colbert has spent his career navigating the intersection of marketing, growth, and technology—long before AI became the game-changer it is today. He started at Leo Burnett, where he worked alongside David Brode, crafting award-winning campaigns for brands like Allstate. But he wasn’t built for agency life.Bill left to run growth for Amstatz, where he helped scale the company to a successful exit. From there, he dove headfirst into the world of startups and high-growth businesses—serving as CMO for Factor Meals (acquired by HelloFresh), gymGO, Axle Workout, and Hapana. Along the way, he made strategic investments, including backing Swish House, a basketball-inspired fitness concept.Now, as the Founder of Treetop Growth Strategy, Bill helps marketers future-proof their careers by embracing AI, not fighting it. He’s also the Co-Founder and CEO of FitCopilot.ai, revolutionizing how gyms sell memberships and onboard customers with AI-powered automation.With decades of experience in scaling brands, investing in innovation, and leading marketing transformations, Bill knows what it takes to stay ahead in a world where AI is changing the game.On ‘Don’t Take My Job,’ Bill and his co-host unpack the AI revolution, share hard-won insights from the trenches, and help marketers figure out how to thrive instead of becoming obsolete. If you want real talk on AI, growth, and what’s next—this is your podcast.